They Get Letters

Y'know, I think there's a special place in hell reserved for directors of marketing. A company I work for published a market research report on the subject of how digital printing has become an accepted and increasingly popular output technology. As a result, the subject line of the press release e-mailing was "Digital Printing Is Finally Mainstream." The release yielded the following response from the director of marketing from a major printing equipment manufacturer:

Can we respectfully point out that the name 'Mainstream' is a trademark owned by [Name Withheld].

I'm waiting to find out if anyone owns the trademark to "Finally," or perhaps even "Is."

Oy.