This juxtaposition via an IM with Dr. Joe:
From The Onion, February 18, 2004
Fuck Everything, We're Doing Five Blades, By James M. Kilts
CEO and President, The Gillette Company
From CNN Money, September 14, 2005
Gillette unveils 5-bladed razor
New system, available in early 2006, to have lubricating strips on both the front and back sides.
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