Online Advertising Projected to Continue to Rise

According to eMarketer projections, in 2005, US Internet ad spending will surpass $10 billion for the first time, shooting past that mark to $12.9 billion. That figure more than doubles 2002's bottoming out. Four years from now, companies will spend nearly $10 billion more on Internet ads, reaching $22.3 billion in 2009.
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"Much of the increase is coming at the expense of other, traditional media channels," says Mr. Hallerman. According to an InsightExpress survey, 74% of media planning and buying executives reported an increased demand for Internet ad inventory in late 2004. That figure was 23 points higher than the next most in-demand medium, cable TV. In contrast, 19% or more of respondents cited decreased demand for media such as newspapers, radio, magazines and network TV.