Feed Me

Don't have an e-mail newsletter yet? I wouldn't worry. According to a recent Folio editorial, e-newsletters will be doomed in a year or two:

I read a posting on Paul Conley’s blog not too long ago about how e-mail newsletters are doomed. RSS feeds, he says, are too simple and too superior to e-mail. “RSS is a much, much better product for users,” Conley wrote. “It cuts down on my spam. It updates constantly. It saves me time. It’s more convenient. It’s more flexible. I don’t have to worry about unsubscribing hassles. And it seems to me that once you try RSS, it’s impossible to go back. So I’d guess that the majority of b-to-b readers will have no interest at all in e-mail newsletters in maybe a year? Two?”

He has a point...