Royal Philips is being a royal pain in the arse with a new technology to make TV watchers unable to skip commercials. Their recent patent filing indicates that broadcast flags would be inserted into commercials in order to allow supported TVs to disable channel changing during breaks. In addition, the flags would also be recognized by digital video recorders so viewers can’t fast forward even if they’ve seen the ads already.I suspect their next step will be to patent a device that will imprison viewers in their chairs, preventing them from physically getting up, looking away, or even blinking (remember that scene in A Clockwork Orange?). I'm sure there will be a massive run on TVs that support this feature.
Wednesday, April 19, 2006
A Clockwork Philips
Yeah, sign me up for this:
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