You Can't Always Get What You Want

Sez eMarketer:

Surprisingly, although 77% of consumers report wanting to receive offers from marketers — and you would think that is exactly what marketers would want to send — only 8% reported getting them.

Not so shocking. I remember many years ago any time I ever sent in a reader service card from a magazine, I never got anything in the mail. So, hey, e-mail marketing can have the same weaknesses as print!