CBS Broadcasting Inc. is developing a made-for-mobile-phone soap opera -- known as a mobisoap -- that is scheduled to be released in the next several months.I am writing a spin-off series called "No, Go Away!"
The serial show, tentatively titled "Hey, It's Me," will be shown daily on TV-equipped cell phones in three- to five-minute segments and will have its own writers, cast and production team.
CBS is among a number of companies showing interest in mobile television. In recent months, the idea has gained in popularity, as carriers increase the speed of their networks and as more phones come with higher-definition screens that better simulate TVs.
Ooh, how could I possibly resist now:
Reston-based Sprint Nextel Corp. recently broadcast a Bon Jovi concert to its cell phone subscribers. It and other wireless companies also offer television or video clips in the form of reformatted live television feeds or snippets of programs that have already aired.
CBS is the second major network to produce programs specifically for cell phones. Last year, Fox Broadcasting Co. developed short "mobisodes," or mobile episodes, of a soap opera and its hit show "24" for Verizon Wireless phones to run over that company's then-new high-speed cellular network.
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