More Offline Media News

Emarketer is showing its raw youth:

Whoever said that an old dog cannot learn new tricks had clearly not spent much time on the Internet.

According to a report from BURST! Media, online users over the age of 54 are spending more time on the Internet and less time with offline media sources.

That is good news for online news and content sites, and bad news for newspapers, whose mainstay is older readers, and broadcasters.

Although they remain the heaviest consumers of offline media, 57.9% of responding adults 55 and older told BURST! researchers that Internet sources provided "content I cannot find on television, radio, magazines or newspapers." A definite sign of changing times.

The two key reasons for preferring online media over offline were on-demand access to content and, somewhat surprisingly, the availability of more accurate information.

Is one an "old dog" at 54? If I were such an old dog (give it time), I would say "bite me."