Oops

Sez Ad Age:

Martha Stewart Living, Family Circle and House Beautiful are the latest titles to be swept up in a circulation scandal that is tearing through the industry like “an apocalypse,” as one worried publisher dubbed it.

By one estimate, one of every three of the 300 or so leading consumer magazines that claim rate bases could be affected; others said the hit could disqualify as many as 2.5 million to 5 million copies previously classified as paid.