Ad Nauseam

And the migration continues:

JMP Securities on Tuesday raised its global advertising forecast for not only this year but for next year and beyond. The firm now expects the global online ad market to grow at a 25 percent clip annually for the next five years, up from a previous forecast in the low 20 percent range.

In the next year the Wall Street firm expects the online ad market to grow to $26.4 billion worldwide and to $33.2 billion in 2007.

Forrester Research, meanwhile, said that those who have the Internet are spending more than 30 percent of their media time nowadays online, a metric that prompted JMP to increase its market share expectations for Internet advertising in the U.S.

JMP now expects online advertising at $13.2 billion in the United States this year, or 4.7 percent of total advertising revenue, to soar to $35.9 billion in 2010, when the Internet will command 11.1 percent of all ad dollars spent.

"We expect large-budget advertisers to continue shifting an increasing percentage of their traditional ad budgets to the Internet," JMP analyst William Morrison said.