Paper Late

And so it goes:

Newspaper Circulation Falls as Web Readership Creeps Up

Newspaper circulation has been in general decline for years as many people, particularly young adults, turn to other media outlets including cable TV and the Internet for news and information. Also, tougher rules on telemarketing have forced newspapers to find other ways to attract new readers.

Daily circulation fell 2.5 percent at U.S. newspapers in the six-month period ending in March, according to data released Monday, reflecting the industry's ongoing struggle to retain paying customers amid competition fro the Internet and other media outlets

The Newspaper Association of America, analyzing data from the Audit Bureau of Circulations, also reported that Sunday circulation fell 3.1 percent at the 610 newspapers reporting those figures. The 2.5 percent decline in average paid weekday circulation was based on data from 770 newspapers reporting to the Audit Bureau.