Wednesday, November 09, 2011

A New(ish) Book!

Soon to be available via, what was known in a previous life as Getting Business: Opportunities for Commercial Printers and Their Clients in the New Communications Arena has been retooled, recrafted, and had all references to the printing industry removed.

It is now "Does a Plumber Need a Web Site?": Mad Dentists, Harried Haircutters, and Other Edgy Entrepreneurs Offer Promotion Strategies for Small and Mid-Size Businesses.

The official blurb:
"Does a Plumber Need a Web Site?" was the question someone asked Dr. Joe Webb, and thus launched an unconventional business book, written with "co-conspirator" Richard Romano, about a handful of interesting characters facing small business sales and marketing challenges. None of the case studies are real, but the business situations and challenges they illustrate are faced by entrepreneurs every day. This entertaining walk through business media is designed to stimulate ideas and provoke thoughts about how to engage customers and prospects. Whether you're a plumber, a haircutter, a B2B manufacturer, a restaurant owner, a B2B services provider, a doctor, a health club owner, or any other entrepreneur or provider of marketing services to small business, this book will get you chuckling—and seriously thinking about new ways of promoting a business.
I don't mind saying that it is perhaps one of the strangest books--certainly one of the strangest business books--ever written. And that's just the way we like it!UPDATE: It is now live on Lulu's e-store.

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