Monday, November 17, 2008

Prognosticating the Printing Industry

Over at the PrintCEO blog, shameless promotion for my and Dr. Joe's new Printing and Creative Forecast 2009 special report for WhatTheyThink. This is the 10th industry forecast report I have worked on since I started working with the original TrendWatch partners in 1999, and every year I am reminded of the somewhat famous quote from John Kenneth Galbraith: "The only function of economic forecasting is to make astrology look respectable." Indeed.

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