Heh

The Onion is on top of things with a new magazine launch:

New Pompous Asshole Magazine To Compete With Cigar Aficionado

NEW YORK—Upscale consumers who enjoy cigars, wine, and "all the finer things in life" will have a new magazine to enjoy beginning next month when Pompous Asshole hits the stands. Targeted at the 23- to 60-year-old pompous-asshole demographic, the new monthly magazine is expected to compete directly with Cigar Aficionado for advertising dollars. "Pompous Asshole is the magazine of the good life," said publisher Paul Westman, "And, unlike Cigar Aficionado, we truly cover it all: From tips on choosing the right humidor to advice on where to gamble in Monte Carlo to the lowdown on the new Jaguar XJ8, Pompous Asshole is the magazine no rich prick can afford to be without."