ABC is talking about employing a technology that would prevent DVR owners from doing what they presumably bought the device for: skipping commercials.Look, I appreciate the fact that our entire economy is based on annoying people (i.e., advertising), but, come on. These are supposed to be enabling technologies.
If Mike Shaw, ABC president of advertising sales, gets his way, cable companies would force us to watch ads. "I would love it if the MSOs (multi-system operators), during the deployment of the new DVRs they're putting out there, would disable the fast-forward (button)."
Saturday, July 08, 2006
You Vill Vatch Zee Ads!
I am again reminded of A Clockwork Orange:
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