Saturday, July 08, 2006

You Vill Vatch Zee Ads!

I am again reminded of A Clockwork Orange:
ABC is talking about employing a technology that would prevent DVR owners from doing what they presumably bought the device for: skipping commercials.

If Mike Shaw, ABC president of advertising sales, gets his way, cable companies would force us to watch ads. "I would love it if the MSOs (multi-system operators), during the deployment of the new DVRs they're putting out there, would disable the fast-forward (button)."
Look, I appreciate the fact that our entire economy is based on annoying people (i.e., advertising), but, come on. These are supposed to be enabling technologies.

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