Thursday, February 09, 2006

Sign of the Times

Hey: newspaper publishing news that sounds pretty good:
The New York Times Co. said Wednesday that January advertising revenues for its business units rose 3%, while total revenue increased 3% as well, compared with January 2005.
That's not too ba--...Oh, wait:
However, excluding About.com, which the Times acquired in March 2005, ad revenue decreased 0.3% while total revenue increased 0.7%.

Ad revenue for the New York Times Media Group, which includes the flagship New York Times, decreased 0.8%....
Oops. And the kicker:
The Internet continues to generate solid gains for the company, with ad revenue up 22%, with strong growth in display and classified advertising. Ad revenue for About.com skyrocketed 124% in January, due to strong growth in cost-per-click advertising.
Doh!

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