Friday, February 03, 2006

The More Things Change, the More They Stay the Same

Think digital workflows and PDF (etc.) are streamlining the publishing process? As technologies per se, they are, but, according to Folio, it's turning out to be a zero sum game:
Despite the influx of technologies that should make magazine workflow easier, the process of producing a magazine and bringing together all the components—editing, advertising, art—and sending it in a workable file to the printer is getting no less difficult or complicated. With stricter budgets causing many staffs to shrink, offline freelancers are relied upon more than ever before and that creates a less watchful eye over the workflow process.

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